coincidence.process.coffee, an established brand from a small group of Thai designers, a subsidiary from coincidence, a product design brand that focuses on lifestyle products including home décor, every day and fashion products. These designed products communicate directly to young adults, working age, both Thai and foreigners, with selections of using local raw materials and productions base in Thailand. Under a collaboration of simple and modern graphics, created unique lifestyle products at an affordable price. As aforementioned, brand development foresees the linkage of the present lifestyle with food and beverages that sparks up an idea of a small coffee to-go corner, coincidence.process.coffee. Our house blend is the specialty blend from selected coffee beans from Chiang Rai and Laos, with a belief that “It is our right to make and drink good coffee everyday, at an affordable price”. The place and product packages are designed under an influence of minimalism.